Tomorrowish Blog

Turner Broadcasting System’s truTV Partners with Tomorrowish as First in Industry to Capture, Curate, Synchronize and Stream, Public Social Media Conversation from All On-Demand Full-Episode Plays

Boston, MA-Tomorrowish, the first DVR for social media, announced today that the company has partnered with truTV to bring their TV Everywhere to the next level by offering a new breakthrough in social media feeds synchronized with online episode playback. Through a dynamic new system entitled Social Playback, the network’s popular truTV2GO.com will now capture and curate the most entertaining comments about a series episode from Twitter and Facebook, synchronize them with the episode’s time code, then display the archived “live” conversation during online viewing of full episodes. truTV will make the new Social Playback conversation-streaming function available for seven series that have been airing since June, with plans for a potential expansion to include truTV’s full lineup of original series in the near future. truTV also plans to incorporate the Social Playback feature within the truTV 2GO mobile app in 2013.

To make this new breakthrough possible, truTV worked with Tomorrowish, developer of the first-ever DVR for social media. At the center of the technology is the “Tomorrowish Machine Curation” tool, which uses rules-based filtering of posts and a proprietary scoring system in order to select and stream the best and most relevant posts. The tool also merges East and West Coast comments into a single synchronized conversation and allows for fine-tuning the curation down to individual posts, a function unique to the Tomorrowish platform.

“Reality programs have some of the highest social media engagement, so working with truTV is a fantastic opportunity to help increase that engagement with their programming,” said Tomorrowish CEO Mick Darling.

In addition to working with truTV, Tomorrowish also partnered with E! Entertainment Network and developed a tool that displayed social conversations for its talent discovery show “Opening Act” that premiered in the summer of 2012.

“There’s a natural connection between finding musical talent on the Internet and displaying the conversations from their fans,” said Mick Darling, CEO, Tomorrowish. “We were excited to connect fans and viewers who followed the developments of new talent on ‘Opening Act.’”

Tomorrowish offers services for content providers, as well as for viewers. For content providers the service helps engage their audiences and their Social Networks by using the “Tomorrowish Machine Curation” tool, which displays the most interesting and relevant posts. With the rules-based filtering of posts, it allows for fine-tuning the curation down to individual posts, unique to the Tomorrowish platform.

For viewers, the service curates new and archived posts about the video stream in sync with the original content, whether they were posted live, three hours, or three months later. Conversations from multiple airings, East Coast to West Coast, or later can be synced later and merged together.

About Tomorrowish

Tomorrowish is a startup company headquartered in Cambridge, Mass., that launched its first social TV products in March 2011. Tomorrowish captures, filters, syncs and replays the social media messages associated with TV shows, advertisements, conferences, films, political events and more. Tomorrowish allows for viewing content synchronized with the original social media conversation. Tomorrowish.tv is a platform to see how Tomorrowish works with premium Hulu content, conferences and other events. Tomorrowish supplies APIs and white-labeled customizable widgets and services to content distributors. More information at http://www.tomorrowish.com.

Connect with Tomorrowish

Websites: http://tomorrowish.tv | http://tomorrowish.com 

Facebook: https://www.facebook.com/Tomorrowish 

Twitter: http://twitter.com/tomorrowish

For media inquiries please contact Amy Greenlaw

Amy@Tomorrowish.com : 774.284.0189

Tomorrowish at SXSW 2013 - Vote for our panel!

PanelPicker Process for SXSW ends at 11:59 CT on 8/31. Check out Tomorrowish’s panel and vote/comment! 

Tomorrowish’s Mick Darling to Present on Business of Interactive TV at Digital Media Village During ICT Europe in Luxembourg

Cambridge, MA – June 19, 2012 – Tomorrowish (www.tomorrowish.com), the first DVR for social media, today announced that CEO Mick Darling will participate on the “Cashing in on Interactive TV” panel at Digital Media Village during ICT Europe in Luxembourg. Darling will also present an overview of Tomorrowish at the conference on June 20. The Digital Media Village represents the first conference produced by Digital Media Wire in Europe.  

Tomorrowish curates the social media content associated with TV shows, advertisements, conferences, films, political events and more. Tomorrowish allows for viewing time-shifted content so that fans can participate any time and never miss the social media conversation.

Darling will attend the conference to demonstrate services for content providers, networks and companies participating in the worldwide social TV ecosystem.

Who:

      Mick Darling, CEO, Tomorrowish   

What/When:

      Presentation overview of Tomorrowish

      June 20, 11:15-11:30 a.m.

      “Cashing in on Interactive TV” Panel

      June 20, 11:30 a.m. – 12:15 p.m.

Darling will share business benefits of interactive TV for engaging audiences on second screen applications, as well as discuss elements of a time-shifted, curated social media solution for network, broadcast and content providers.

Where:

     Digital Media Village at ICT Europe

     Luxexpo Kirchberg, Luxembourg

More Info:

      http://www.digitalmediawire.com/europe 

      http://www.ictspring.com

Digital Media Village focuses on the exciting world of entertainment, media and technology. Produced by Hollywood-based Digital Media Wire, a global leader in publishing and events, the event focuses on media disruption and the constantly evolving landscape for the production, distribution, monetization and marketing of movies, television shows, games, music and print media.

About Tomorrowish:

Tomorrowish LLC is an Angel-funded startup company headquartered in Cambridge, MA founded in 2008 to work on multiple products. The Social TV product, Tomorrowish, launched in March 2011. Tomorrowish curates the social media content associated with TV shows, advertisements, conferences, films, political events and more. Tomorrowish.tv allows for viewing premium content synchronized with the original social media conversation. Content providers should visit Tomorrowish.com for white-labeled tools and services.

# # #

Contact:

Amy Greenlaw

amy@tomorrowish.com

774.284.0189

http://twitter.com/tomorrowish

https://www.facebook.com/Tomorrowish

Tomorrowish to Curate and Synch Social Media Feed for TV Of Tomorrow Show in San Francisco

Cambridge, MA – June 11, 2012 – Tomorrowish (www.tomorrowish.com), the first DVR for social media, announced today that the company will be providing the archived social media feed for the sixth annual TV of Tomorrow Show in San Francisco. The Tomorrowish Machine Curation tool will collect all social media interactions at the event on June 12-13 and then synch the conversations to archived videos of panels and presentations.

 Tomorrowish curates the social media content associated with TV shows, advertisements, conferences, films, political events and more. The Tomorrowish Machine Curation tool will be able to capture, filter, synch and replay all conversations from the conference and participants using natural language processing, tuned discovery engines and tracking speakers, participants, #TVOT12 hashtag and the official Twitter account @TVOTshow and Facebook content.

 Tomorrowish CEO Mick Darling will attend the conference to demonstrate services for content providers, networks and companies participating in the social TV ecosystem. Tomorrowish allows for viewing time-shifted content so that fans can participate any time and never miss the social media conversation.

 “Tomorrowish is a natural fit for conferences like TV of Tomorrow. The social media conversation at a two-day conference lends itself to return viewing of great panels and presentations,” said Mick Darling, CEO, Tomorrowish. “We allow people to enjoy all the conversations that matter to them, and add more value to those conversations with participants after the live event.”

 Who:

    Mick Darling, CEO   

 What:

    Demo of Tomorrowish Social TV services

    Social media conversations synched to archived videos from the conference   

 When:

    June 12-13, 2012

 Where:

    TV of Tomorrow Show

    Yerba Buena Center for the Arts, San Francisco

More Info:

    http://thetvoftomorrowshow.com

The sixth annual TV of Tomorrow is the only industry event to focus exclusively on the delivery and user experience of interactive TV across multiple platforms (e.g. cable, satellite, connected TV/OTT, iPad, and other tablet/companion devices, IPTV, Web, smartphones, social networks, VOD, game consoles, etc). TV of Tomorrow is the global gathering for executives, technologists and creatives working in the Interactive and Multiplatform Television industry/community.

About Tomorrowish:

Tomorrowish LLC is an Angel-funded startup company headquartered in Cambridge, MA founded in 2008 to work on multiple products. The Social TV product, Tomorrowish, launched in March 2011. Tomorrowish curates the social media content associated with TV shows, advertisements, conferences, films, political events and more. Tomorrowish.tv allows for viewing premium content synchronized with the original social media conversation. Content providers should visit Tomorrowish.com for white-labeled tools and services.

 # # #

 Contact:

Mick Darling

Mick@Tomorrowish.com 

774.567.0001

http://twitter.com/tomorrowish

https://www.facebook.com/Tomorrowish

In the Company of Companies

Tomorrowish has just been accepted as a MassChallenge Finalist!

That is the excellent news we got last Tuesday and you can read more about that direct announcement in the press release also on this blog.

Why this is a good thing beyond the simple fact we are in the running for prize money totaling over a million dollars is something I’ve had to explain multiple times to family and less entrepreneurial friends. Frankly, this isn’t about the prizes, though they’d be nice to get. The mentorships are better that “a nice to have” and I have high hopes they will give our team much needed insight into the huge number of challenges we are going to encounter.

The big deal, the thing that not only makes incubators valuable and useful, but also what sets MassChallenge apart from the other incubators, and accelerators out there is scale. MassChallenge is the worlds largest startup accelerator program with 125 finalists taking competing in the same space for the $1M in cash prizes and over $4M in services. All those startups will be working out of the same space interacting on a daily basis. When I compare this to the other excellent accelerator we were short listed for with only 5 startups, the potential for synergies and transferring knowledge should be obvious. In this case the old military saw that “Quantity has a quality all its own.” really highlights the quality provided by this huge quantity of passionate, talented, naive, grizzled, clever, hustling, creative entrepreneurs.

I personally have years long relationships with key personnel or founders of at least two other startups that made it to the finals. The interconnectedness of all these companies is a powerful force to Get Things Done in new innovative ways. Nate Aune a founder of one of a very cool finalist company, Appsembler and I have known each other since 2006 when I helped out with a Python based CMS (Plone) Meetup group he ran. That was even before I decided to really make a go of being an entrepreneur, but Nate was already doing it, and seeing the stuff he and others were working on at that meetup and others definitely helped me make the decision to jump into entrepreneurship.

I see MassChallenge as a great opportunity to interact and share all the crazy energy, experience, and innovation that comes from getting all these startups in one place. When I’m at the gym and lots of people are working their asses off it keeps me highly motivated to get off mine, and I plan on spending the next few months working my ass off surrounded by a bunch of talented people working just as hard.

For more info check out Tomorrowish.com and watch some of your favorite shows with Tomorrowish on Tomorrowish.tv.